Phase 4: Product Profitability

In this phase, SBI will help you monitor KPIs to determine how the product is performing.


The Problem

You don’t know when to double-down on products that are profitable and fix or kill ones that are not. An unprofitable product destroys value for your company. And by profitability, we don’t just mean the difference between the cost to build a widget and the price the market pays for it. True profitability includes the cost to build, maintain, market, sell, install, support – you name it.


The Solution

  • Product Profitability Assessment
  • Cost Analysis
    • Build
    • Market
    • Sell
    • Install
    • Support
  • Fix or kill analysis


When you have determined whether a potential product could be a profitable enterprise, the next step comes in Phase 5: Business Planning.