PHASE 6: PARTNER MANAGEMENT

Determine the buy vs. build vs. partner strategy that allows you to launch faster at the right cost

 

Product teams have a bias toward building products themselves. This can introduce the risk of blown budgets and late delivery in new product development if the existing team doesn’t have the right skill set. New products require a different mindset than release updates which have already been established and integrated into the product portfolio. A well- executed partner management program will compare the financial implications in addition to the pros and cons of all available options.

Rapid Diagnostic

1. Your budget is rarely exceeded when building new products.

2. Your original timelines are commonly met when building new products.

3. The scope of your new product build remains consistent with the original requirements documented for the MVP candidate.

4. Your product strategy that incorporates a research-based approach includes organic, acquisition, and partner considerations to build out the product portfolio.

5. A product acquisition strategy that incorporates a data-driven model is in place to ensure the right products are targeted and for the right price.

6. Using a research-based approach, your partner strategy and evaluation process exists that identifies and scores the ideal partner profile.

7. You have a detailed data-driven financial model in place that evaluates the cost of various options.

8. Using data-driven models, you have a process to identify the length of time to breakeven.

9. You have a risk and mitigation plan process in place to minimize the impact of potential pitfalls.

10. You have a documented and successful partner onboarding process.

Deliverables

• Capability and Capacity Assessment & Gap Analysis

• Buy versus Build versus Partner Assessment

• Buy versus Build versus Partner Cost Benefit Analysis

• Partner Selection

• Partner Project Management Process Analysis

• Partner Development Process Analysis

• Partner Referrals

• Partner Cost Assessment

• Partner Scorecard Evaluation

• Partner Onboarding Process

• Partner Management Project Management Process

INDUSTRY
STRATEGY AREA
CONTENT TYPE
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Willingness to Pay vs Customer Experience Tool
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Willingness to Pay vs Customer Experience Tool
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Case Study: Activating the Product Function
April 17 2019
Case Study: Activating the Product Function
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