Phase 6: Product Road Map
Paint a picture of happy customers well into the future.
Future revenue growth sits in the product road map, use cases and requirements backlogs. Today’s revenue-producing products become tomorrow’s commodities as the competition quickens its development cycle. Building blockbuster products requires moving from legacy market listening techniques to advanced feedback systems. Long lead times starting with robust requirements have been replaced with short lead times starting with use case iterations based on real-time product feedback and analysis.
- Product roadmap assessment
- Product roadmap
- Product priority matrix
With your product roadmap in place, the next set of insights happens during Phase 7: Product Launch and Messaging.