Phase 7: Use Scenarios

SBI’s use scenarios phase will determine how customers will use the product to solve the their market problem.


The Problem

You don’t know how your product will get used once it’s purchased. Building an effective product doesn’t begin with just a set of requirements. Those can be misinterpreted in isolation. Anyone building your product needs to understand how the product will be used to solve a market problem. Without use scenarios, you risk building a product that meets all the requirements but is never usable. Are you letting your Internal development team determine how the product should be used?


The Solution

  • User persona
  • Use cases
  • User stories
  • User validation testing
  • Feature feasibility study


With this critical research in place, it is time to begin the final stages, Phase 8: Product Design.