PHASE 10: USER EXPERIENCE DESIGN

Make the customer experience a competitive differentiator.

 

Customer’s expectations have risen, and failure to provide an exceptional experience for each customer results in poor revenue growth. Some customers prioritize their experience over product performance when making a purchase decision. This requires a deep understanding of the customer’s journey, and each touch point along the way. Mapping this customer journey is a difficult, yet mission-critical task that, when done correctly, results in exceptional revenue growth.

Rapid Diagnostic

1. You have a user experience design methodology that incorporates customer feedback into the design process.

2. Customer experience is a competitive advantage.

3. You have a customer advisory board.

4. Using a research-based approach, you have identified and created user personas and validated use cases for each of your products.

5. Using a research-based approach, you use market intelligence and the requirements backlog when creating wireframes that are validated with customers.

6. Using data-driven models, you perform a feature feasibility analysis.

7. You have a prototype validation methodology that includes the types of interaction the user will have with the product and a baseline of the expected outcome.

8. You have a budget to validate the user experience design.

9. Working prototypes are put in front of buyers to validate the solution.

10. You stop development of products until course correction is complete if buyers reject the prototype.

Deliverables

• Wireframes

• User Personas

• Use Cases

• Requirements Backlog

• Feature Usability Study

• RACI

• User Experience Design Methodology

• User Experience Design Budget

Sales Strategy
How a Sales Leader Manages a Remote Workforce
Sales leaders around the world have been adjusting to working from home while attempting to maintain a team-oriented environment. However, leading a virtual workforce eliminates the face-to-face interactions that so many businesses have relied on. How do you sustain personal...
Read More
Sales Strategy
Adapting Your Go-To-Market During a Crisis: 7 Steps to Mitigate Revenue Impact
Over the last week, we have seen the effects of the COVID-19 pandemic on the market, businesses, and communities. During these unpredictable times, one thing is certain; we cannot control these events, but we can control how we react.   In today’s...
Read More
Sales Strategy
Lean on Your Community in Times of Uncertainty
We are facing unprecedented challenges with the COVID-19 outbreak, but we are all in this together. SBI is committed to helping you:   Connect with your community – Whether you’re a CEO or leader in sales, marketing, or customer success, you have...
Read More
Product Strategy
From Ideation to Sunset—How to Manage the Lifecycle of Your Product
If a comprehensive history of corporate entities is ever written and published, it will be littered with anecdotes of firms that were forced to make challenging decisions when business was difficult. Were they ready for an economic recession? Had the...
Read More