PHASE 10: USER EXPERIENCE DESIGN

Make the customer experience a competitive differentiator.

 

Customer’s expectations have risen, and failure to provide an exceptional experience for each customer results in poor revenue growth. Some customers prioritize their experience over product performance when making a purchase decision. This requires a deep understanding of the customer’s journey, and each touch point along the way. Mapping this customer journey is a difficult, yet mission-critical task that, when done correctly, results in exceptional revenue growth.

Rapid Diagnostic

1. You have a user experience design methodology that incorporates customer feedback into the design process.

2. Customer experience is a competitive advantage.

3. You have a customer advisory board.

4. Using a research-based approach, you have identified and created user personas and validated use cases for each of your products.

5. Using a research-based approach, you use market intelligence and the requirements backlog when creating wireframes that are validated with customers.

6. Using data-driven models, you perform a feature feasibility analysis.

7. You have a prototype validation methodology that includes the types of interaction the user will have with the product and a baseline of the expected outcome.

8. You have a budget to validate the user experience design.

9. Working prototypes are put in front of buyers to validate the solution.

10. You stop development of products until course correction is complete if buyers reject the prototype.

Deliverables

• Wireframes

• User Personas

• Use Cases

• Requirements Backlog

• Feature Usability Study

• RACI

• User Experience Design Methodology

• User Experience Design Budget

INDUSTRY
STRATEGY AREA
CONTENT TYPE
HR Tech Stack Assessment Tool
May 17 2019
HR Tech Stack Assessment Tool
VIEW
Pipeline Inspection Checklist
May 17 2019
Pipeline Inspection Checklist
VIEW
Account Management Process Tool
May 16 2019
Account Management Process Tool
VIEW
previous
1 of 122
right
Loading...
Product Strategy
You Are Making a Great Product – Are You Focused on Selling It?
What do my users want? The savviest Product leaders are asking themselves this question more frequently than ever. They know great User Experience (UX) is rapidly becoming a competitive differentiator. Customers’ expectations have risen, and failure to provide exceptional customer...
Read More
Product Strategy
Unlocking Cross-Sell and Upsell Potential by Activating the Product Team
The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth.   Yet, one of the lesser associated responsibilities of a Product Leader is translating...
Read More
Product Strategy
As a Product Leader, Are You Regularly Engaging the Sales Team in Product Ideation?
A product leader at a recent client of mine expressed a frustration that most product leaders can relate to. His organization had recently invested heavily in developing a new product that targeted a growing segment of the company’s customer base....
Read More
Product Strategy
SBI's February 2019 CPO Newsletter
Your Product Does Not Sell Itself — Why Clarity Between Product Management & Marketing is Critical Don’t let confusion between product management and product marketing responsibilities risk your product’s success. Devote time early on to clarify these within your team and...
Read More

Stay up to date with our latest insights, benchmarks, strategies & more

CREATE AN ACCOUNT

Join our team of passionate professionals and find your full potential

ALL OPEN POSITIONS