Choose the right channels, determine head count, hire the best reps, put them in great territories, train them well, pay them correctly, and drive productivity up.
Position the brand. Design and execute campaigns. Convert interest into revenue.
Learn how to create price positioning, structures, and levels. Execute a value-based pricing strategy that will maximize your revenues.
Target markets, accounts and buyers. Price, package and launch products people want to buy.
Set financial targets, segment markets, develop products, determine competitive advantage, design a go-to-market plan, and develop executive talent.
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