The 3-Step Revenue Growth Assessment
Step 1: Assess Strategy
Assessing strategy helps you determine if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you. This will help you determine what to do, when to do it, and why these strategic moves will result in accelerated revenue growth.
Phase 1: Revenue Growth Methodology
Perform a thorough examination of your markets, and your corporate, product, marketing, sales, and human resources strategy.
Phase 2: Strategic Alignment
Determine if you are in strategic alignment by benchmarking you against your peers and placing you on the level 1-5 revenue growth maturity model.
Phase 3: KPI Analysis
Benchmark your company on a set of key performance indicators and quantify the potential gain of change.
Step 2: Assess Execution
Assessing execution helps you determine if you are doings things correctly. This will help you determine how to grow revenue.
Phase 4: Talent Assessments
Determine if your team can get the job done by performing an objective assessment of your team against an A Player Profile for each critical role on your organizational chart.
Phase 5: Tactics Assessment
Analyze the tactics deployed in pursuit of the revenue goal and determine if they are the right tools to use given your revenue growth strategy.
Phase 6: Cadence Assessment
Inspect the operating rhythm of your revenue growth engine and determine if the proper sequence is being followed to meet the revenue growth objectives.
Step 3: Implementation Plan
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Phase 7: Timeline
Provide a timeline that explains what gets done weekly, monthly, and quarterly.
Phase 8: Deliverables
Issue a list of key deliverables that need to be created in order for the revenue growth strategy to come to life.
Phase 9: Tasks
Identify the key tasks which much be performed to produce the deliverables and meet the deadlines.
Phase 10: Roles
Produce a project level organizational chart illustrating who is responsible and accountable for each item.
Phase 11: Costs
Deliver a feasibility analysis detailing the level of investment needed to properly fund the revenue growth plan.