The Problem

Revenue growth can be systematic….

 

Understanding which levers to pull, in what order, to grow revenue can be confusing.  Which inputs lead to which outputs? For example, a change to the product road map can require a change to the lead generation program and an alteration to the sales compensation plan.  A change to the sales strategy can require the need for a new breed of sales person, and thus, a new HR strategy. And so it goes.

 

Without a revenue growth methodology keeping each function in strategic alignment, revenue goals get missed.

 

The Solution

 

  • Corporate Strategy- objectives, competition, and advantages.
  • Product Strategy- portfolio, road map, pricing, profitability, messaging.
  • Marketing Strategy- brand, campaigns, and budgets.
  • Sales Strategy- organization, territories, quotas, compensation.

     

 

Next, find out more about Phase 2: Strategic Alignment.