The Five Steps of the Revenue Growth Methodology
SBI has discovered that organizations that exceed their revenue targets follow a 5 step process:
STEP 1: CORPORATE STRATEGY
Determine how you will serve customers, the objectives you must achieve, the markets you will compete in, the competition you will face, and how you will win.
STEP 2: PRODUCT STRATEGY
Make investments in products and services that result in solutions that are in high demand that buyers are eager to purchase.
STEP 3: PRICING STRATEGY
Create price positioning, structures, and levels to execute a value-based pricing strategy that will maximize your revenues.
STEP 4: MARKETING STRATEGY
Drive demand in the marketplace for your company’s products and services.
STEP 5: SALES STRATEGY
Turn market demand into revenue by allocating sales resources effectively to drive revenues up and selling costs down.
Revenue Growth Assessment
The Revenue Growth Assessment is the starting point for many companies when beginning their implementation of the revenue growth methodology.
Assessing strategy helps you determine if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you. This will help you determine what to do, when to do it, and why these strategic moves will result in accelerated revenue growth.
Assessing execution helps you determine if you are doings things correctly. This will help you determine how to grow revenue.
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Specialty Practice Areas
SBI is a firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number. We are a firm that is drawn to companies with aggressive goals and unreasonable time lines because we enjoy working on projects with a lot on the line. Because of this we have developed a few specialty practice areas that require us to over serve.
PRIVATE EQUITY AND ACTIVIST INVESTOR STRATEGY
Increase the enterprise value of your portfolio companies by accelerating their rate of revenue growth.
SBI FOR SMB
Exceed the aggressive targets of emerging growth companies with limited resources.