Revenue Growth Methodology
It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors.
SBI’s Revenue Growth Methodology allows you to accelerate your rate of revenue growth. It does this by getting the functional strategies of sales, pricing, marketing, product management, and human resources into alignment with the CEO’s strategy and the external marketplace.
The Nine Steps of the Revenue Growth Methodology
SBI has discovered that organizations that exceed their revenue targets follow a 9 step process:
Determine how you will serve customers, the objectives you must achieve, the markets you will compete in, the competition you will face, and how you will win.
Gain a deep understanding of the market, accounts, and buyers so that you can make smarter decisions on how to allocate resources.
Place the right talent in the right performance conditions to execute your go-to-market strategy.
Differentiate your brand by providing a superior experience for customers.
Make investments in products and services that are aligned with your corporate strategy and that buyers are eager to purchase.
Create price positioning, structures, and levels to execute a value-based pricing strategy that will maximize your revenues.
Drive demand in the marketplace for your company’s products and services.
Turn market demand into revenue by allocating sales resources effectively to drive revenues up and selling costs down.
Ensure revenue retention and increase revenue from existing customers.
Revenue Growth Assessment
The Revenue Growth Assessment is the starting point for many companies when beginning their implementation of the revenue growth methodology.
Assessing strategy helps you determine if you are allocating your people, money, and time correctly against the revenue growth opportunities available to you. This will help you determine what to do, when to do it, and why these strategic moves will result in accelerated revenue growth.
Assessing execution helps you determine if you are doings things correctly. This will help you determine how to grow revenue.
Develop an implementation plan with time line, deliverables, tasks, roles and costs that when put into use will result in accelerated revenue growth.
Specialty Practice Areas
SBI is a firm comprised of former sales and marketing leaders who spend every minute of every day thinking about one thing: Making Your Number. We are a firm that is drawn to companies with aggressive goals and unreasonable time lines because we enjoy working on projects with a lot on the line. Because of this we have developed a few specialty practice areas that require us to over serve.
PRIVATE EQUITY AND ACTIVIST INVESTOR STRATEGY
Increase the enterprise value of your portfolio companies by accelerating their rate of revenue growth.