Phase 2: Data Planning
In the data planning phase, SBI can help your company define data required to drive sales decisions.
The Problem
You need big data applied to sales. With dirty data, systems issues, and a lack of meaningful insight, it’s not simple. But if you don’t find a solution to harness the power of big data, your competitors will do so first.
The Solution
- Data audit and assessment
- Data source identification
- Data architecture design
- Data cleanliness plan
- Data ownership
With your data metrics now in place, it is time to move on to Phase 3: Prospecting.
