The Problem

Relying on the heroic efforts of a few eventually catches up with you. When 20% of the sales team produces 80% of the revenue, something is wrong. The labor expense associated with the sales team incurred by the company has to be justified, or a head count reduction is warranted. Tolerating underperformers, hiring mistakes, and very long new hire productivity cycles all lead to missed revenue targets – and job loss for the head of sales.


The Solution

  • Hiring profiles
  • Talent assessments
  • Recruiting process
  • Candidate selection process
  • Onboarding plan
  • Sales training program
  • Sales coaching playbook
  • Performance management program


With the right team in place, it is time to move on to Phase 8: Channel Optimization.