Product Strategy Diagnostic

Phase 1: Market Intelligence
Score your organization against this statement:
We validate the needs of our market so our products can achieve a competitive advantage.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 2: Product Vision
Score your organization against this statement:
We create clarity of purpose and focus for our products.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 3: Business Models & Financials
Score your organization against this statement:
We validate the profitability of our innovations.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 4: Product Roadmap
Score your organization against this statement:
We develop the launch schedule for our product portfolio.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 5: Product Lifecycle Management
Score your organization against this statement:
We effectively plan for and manage products from ideation to sunset.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 6: Partner Management
Score your organization against this statement:
We determine the buy vs. build vs. partner strategy that allows us to launch faster at the right cost.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very Important
Phase 7: Product Org Design
Score your organization against this statement:
We have developed the product organizational design that aligns to our development methodology and go-to-market strategy.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 8: Product Management Process
Score your organization against this statement:
We execute a methodology that moves a product from ideation to launch and beyond.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 9: Sunsetting and Product Mitigation
Score your organization against this statement:
We retire products that have reached the end of their product life.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 10: User Experience Design
Score your organization against this statement:
We make the customer experience a competitive differentiator.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 11: Product Packaging
Score your organization against this statement:
We create product packaging that maximizes the appeal of the product.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very Important
Phase 12: Release Planning & Management
Score your organization against this statement:
We plan for successful product releases.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 13: New Product/Feature Launch Process
Score your organization against this statement:
We prepare Sales, Marketing, and Customer Success teams for successful product launches.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very Important
N/A
1
2
3
4
5
Very important
Phase 14: Product Marketing Support
Score your organization against this statement:
We translate user requirements into product value that resonates with buyers.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very well
N/A
1
2
3
4
5
Very well
Phase 15: Product Sales Support
Score your organization against this statement:
We enable the sales team to effectively sell the product on day one.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important
Phase 16: Customer Success Support
Score your organization against this statement:
We prepare the Customer Success team to expand the presence with existing customers.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very Important
Phase 17: Post-Launch Monitoring/Feedback
Score your organization against this statement:
We listen to our customers and enhance products based on their feedback.
How well does your business do this?
Not very well
N/A
1
2
3
4
5
Very well
How important is this to your business?
Not very important
N/A
1
2
3
4
5
Very important