PHASE 1: EMPLOYEE EXPERIENCE (EX) DESIGN

A strategic plan that outlines the right things your company needs to do in order to effectively assess, recruit, onboard, develop, and retain a team of A-Player talent.

 

This is where the direction of the company’s Talent department is determined. This supports all revenue generating functions such as Marketing, Sales, Customer Success (CS), and Customer Experience (CX). A well-thought-out Talent Strategy supplies the people required to execute the go-to-market plans. The objective is to create the ideal Employee Experience (EX) for the team.

Rapid Diagnostic

1. Your company has a well-defined, documented strategy for managing your talent programs for your entire go-to-market team (Marketing, Sales, Customer Success, and Customer Experience).

2. Your talent strategy defines how you will assess, recruit, onboard, develop, and retain A-Player talent.

3. You have defined what the ideal employee experience is for your company.

4. You communicate your talent strategy on a regular basis to our go-to-market team.

5. You actively study your competitors to understand best practices they employ for their talent strategy.

6. Your talent strategy is refreshed on a regular basis to reflect current emerging best practices.

7. Your company values are well defined and documented.

8. Your company values have been distributed to the go-to-market team.

9. You continuously reinforce your company values through training and other Deliverables.

10. Your talent strategy consistently attracts the A-Player talent you need for your company.

Deliverables

• Assessment of the Current Talent Strategy

• Talent Strategy Gap-to-Best-In-Class Analysis

• Talent Management Strategy Document

• Company Values (and Values Cards)

• Year-in-the-Life-of (YILO) Plan

Marketing Strategy
The Impact of Succession Planning on the CMO Lifecycle
As companies evolve, revenue growth strategies may require a new set of competencies not possessed by the existing team or CMO. The key is to have the foresight to understand the talent needs of the CMO at any given stage...
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Talent Strategy
Don’t Let Your A-Players Run the Coop—Retain Top Talent with World-Class Talent Programs
Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine...
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Sales Strategy
Capturing the True Meaning of Customer Experience
Brad Christian, Chief Customer Officer of Market Force, joins us to share the true meaning of customer experience. Brad and his team at Market Force have become masters of customer experience and have shared some of the best-practices that impact...
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Sales Strategy
The CEO's Mindset Shift from Products to Platform
For many B2B companies, the effort to continually maintain and improve their products has become too demanding. Evolving economic factors affecting these companies have pressured many to make the shift from being a product company to a platform company.   Sudhakar Ramakrishna,...
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