A Data-Driven Framework to Manage Top Line Distress in the Crisis

In the aftermath of the pandemic, are you prepared for what will happen next to the economy and your business? As businesses begin to build recovery strategies, they must understand the external forces that will affect customer demand in both the short and long term.


This executive brief helps CEOs, CFOs, and CROs identify and forecast demand shifts and their impact on top line revenue. Inside, you will find:


  • An explanation of the 7 forces that impact demand and how to find opportunities for growth within them
  • A 6-step action plan for navigating changes to demand
  • A template to drive action across revenue levers (product, pricing, marketing, sales, CX)


Download the executive brief below.