The prospect tells us there is or could be a budget created for a project OR the prospect has made an enterprise software purchase sometime in the last 12 months.
There is at least one Contact that is interested in solving its [Problem] who is Director Level or above. Also, we must have the contact info of the Decision Maker and either Acme Software or our Contact has spoken to the Decision Maker about a potential project.
We have identified a specific problem and pain point.
The prospect provides us with an understanding of a potential decision timeline, understanding of an event, or expected time of when they want a solution in place.