By plotting your company on the Revenue Growth Maturity Model, you will understand how effective your company is at acquiring and retaining customers relative to your peers.

 

The Revenue Growth Maturity Model provides insight into how well a company is strategically aligned internally and with the external market it serves. As illustrated in the figure below, companies with no defined strategies are in a stage of chaos. On the other hand, companies with aligned strategies (both internally and externally) can accurately predict their future.

 

There is a strong correlation between a company’s assessed level and these three key metrics:

 

  1. Customer Acquisition Cost (CAC)
  2. Customer Lifetime Value (CLTV)
  3. Probability of Success

 

As maturity level improves, CAC is reduced and CLTV is improved. Organizations whose strategies are out of alignment experience pain in these areas. While it is self-inflicted pain, to avoid prolonging it, leaders must deploy a set of aligned strategies to prevent long-term negative consequences. This assessment provides direction on how to accomplish this.

 

About the Tool

Strategic alignment is critical. There is an urgent need for it. To facilitate it, SBI developed a Revenue Growth Maturity Model. Used by organizations to assess how they rank in terms of strategic alignment today, it also pinpoints where they would like to be assessed in the future. This tool assesses how well a company is strategically aligned internally and with the external market.

 

Using the Tool

First, your company is assessed and plotted along the five levels of the Revenue Growth Maturity Model.revenue-growth-maturity-model

 

Level 1: Chaos

A corporate strategy may exist, but functional strategies do not.

 

Level 2: Defined

Corporate and functional strategies exist but have not been implemented.

 

Level 3: Implemented

The corporate and functional strategies have been defined and implemented but are not always aligned.

 

Level 4: Managed

The corporate and functional strategies have been defined, aligned, and implemented, but only internally.

 

Level 5: Predictable

The corporate and functional strategies have been defined, aligned, and implemented, both internally and with the external market.

 

 

Second, your company is benchmarked against others that rank in the Revenue Growth Maturity Model. Comparisons are made between your company and other companies at each level of the Revenue Growth Maturity Model.

 

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