sales-strategy-methodologyThe business result of implementing SBI’s Sales Strategy Methodology is accelerated revenue growth through the steady increase in Customer Lifetime Value (CLTV) and a decrease in Customer Acquisition Cost (CAC).


Sales strategy is where the direction for the company’s sales department is determined. It builds on insights from the external marketplace and remains aligned with the corporate strategy while addressing how sales achieve the revenue objective with support from the product and marketing teams. It requires choices on which sales programs to invest in and which ones to forgo. This tool assesses the strength of your sales strategy and how well it is aligned with your other internal strategies.


About the Tool

A sales strategy is an operating plan for a company’s sales force. It turns market demand into revenue by selling the company’s products and services to target buyers.


A sales strategy allocates sales resources efficiently to drive selling costs down and revenues up. The use of a sales strategy means the sales executive gets the most out of his/her sales force.


The three steps below enable your sales force to define the right sales strategy to organically grow revenues. Your sales team gets much better at doing what they are trying to accomplish.


Using the Tool

There are three steps to defining the right sales strategy. This tool dives into the details of each of the steps and provide guidance on how to pull them off.


3-Step Sales Strategy Methodology

Step 1: Sales Planning

Step 2: Engagement

Step 3: Sales Support