Top/Bottom Coverage Model

Consulting Services
- REVENUE GROWTH
  - Revenue Growth Methodology
    - How We Help
    - Our People
  - Revenue Growth Assessment
    - How We Help
      - Strategic Alignment
      - Revenue Growth Assessment
      - KPI Analysis
      - Assess Execution
      - Assess Strategy
      - Revenue Growth Methodology
      - Talent Assessments
      - Tactics Assessment
      - Cadence Assessment
      - Implementation Plan
      - Timeline
      - Deliverables
      - Tasks
      - Roles
      - Costs
    - Our People
  - Go-To-Market Strategy
    - How We Help
      - Market and Competitive Intelligence
        Needs Definition
        Monitoring and Collection
        Analysis and Reporting
        Distribution and Utilization
      - Go-To-Market Planning
        Planning
        Development
        Cross-Functional Interlock
        Routes To Market
        Go-To-Market Execution Planning
        Go-To-Market Resource Management
      - Go-To-Market Execution
    - Our People
  - Segmentation Strategy
    - How We Help
      - Segmentation
      - Phase 1: Market Segmentation
      - Phase 2: Account Segmentation
      - Phase 3: Buyer Segmentation
  - Talent Strategy
    - How We Help
      - Talent Planning
      - Employee Experience (EX) Design
      - Talent Planning by Function
      - Talent Programs
      - Talent Acquisition
      - Role Profiles
      - Sourcing
      - Recruiting
      - Assessments
      - Onboarding
      - Performance Management
      - High-Performance Programs
      - Succession Planning
      - Offboarding
      - Talent Support
      - Talent Tech Stack
      - Talent Reporting
  - Customer Experience Strategy
    - How We Help
      - CX Planning
        CX Vision & Strategy
        CX Governance
        CX Touchpoint Analysis
        CX Capabilities Assessment
      - CX Design
        CX Process Design
        CX Measurement
        CX Launch Planning
        CX Market Listening
      - CX Execution
  - Product Strategy
    - How We Help
      - Product Strategy
      - Product Planning
      - Markets
      - Accounts
      - Buyers
      - Product Principles
      - Buyer Behavior
      - Customer Experience Design
      - Go-To-Market
      - Product Road Map
      - Product Launch and Messaging
    - Our People
  - Pricing Strategy
    - How we help
      - Pricing Strategy
      - Price Segmentation
      - Markets
      - Accounts
      - Buyers
      - Price Positioning
      - Business Objectives and Strategies
      - Competitive Price Positioning
      - Price Structure
      - Revenue Model
      - Versioning
      - Price Metrics and Fences
      - Packaging
      - Continuing Monetization
      - Price Levels
      - Price Level Optimization
      - Structured Discounting
      - Price Execution
      - Value Messaging
      - Negotiation Guidelines
      - Price Incentives
      - Pricing KPIs
      - Pricing Infrastructure
      - Tools, Systems and Software
      - Pricing Governance and Organizational Design
    - Our People
  - Marketing Strategy
    - How We Help
      - Marketing Strategy
      - Marketing Research
      - Markets
      - Accounts
      - Buyers
      - Strategy and Planning
      - Brand Strategy and Planning
      - Brand Positioning and Messaging
      - Campaign Strategy and Planning
      - Content Strategy and Planning
      - Budgeting Strategy and Planning
      - Resources
      - Marketing Organizational Design
      - Agency Management
      - People Plan
      - Execution
      - Account Based Marketing
      - Lead Generation
      - Customer Marketing
      - Partner Marketing
      - Marketing Support
      - Product Marketing
      - Field Marketing
      - Marketing Operations
      - Systems
    - Our People
  - Sales Strategy
    - How We Help
      - Sales Strategy
      - Sales Planning
      - Markets
      - Accounts
      - Buyers
      - Engagement
      - Prospecting
      - Sales Process
      - Organizational Design
      - People Plan
      - Channel Optimization
      - Inside Sales
      - Territory Alignment
      - Quota Setting
      - Compensation Planning
      - Sales Support
      - Sales Operations
      - Sales Enablement
      - Customer Success
      - Systems
      - Back Office Support
    - Our People
  - Customer Success Strategy
    - How We Help
      - Customer Success Planning
        Customer Segmentation
        Customer Success Operating Plan
        Revenue and Budget Planning
        Customer Lifecycle Management
      - Customer Success Process
        Customer Onboarding
        Value Creation and Communication
        CS Opportunity Management Process
        Advocacy Process
      - Customer Success People Plan
        CS Roles and Responsibilities
        CS Organizational Design
        CS Compensation and Quota Design
        Channel Success
      - Customer Success Performance Conditions
        Channel Success Enablement
        Channel Success Operations
        Channel Success Tech Stack
- PRIVATE EQUITY
  - SBI for PE
    - How We Help
      - Private Equity
      - The 3-Phase Private Equity and Activist Strategy
      - Screening
      - Due Diligence
      - Value Creation Plan
    - Our People
Insights
- Revenue Growth
- Private Equity
  - SBI for PE Insights
Resources
Events
Industries
- INDUSTRIES
About Us
- ABOUT US
The Studio

Top/Bottom Coverage Model

RELATED INSIGHTS

Purchase Segmentation – The Key to Revenue Growth

SBI's December 2018 CSO Newsletter

SBI's October 2018 CSO Newsletter

Should the VP of Customer Success Report to the VP of Sales?

Your Portfolio Companies’ Forecasts Are Unbelievable, But Maybe Not In A Good Way

Resolving the Customer Success Tension

How a Sales Leader Leverages Customer Experience

Forging the Path for Customer Operations