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News & Press
SBI Accelerates European Expansion, Appoints New Managing Director
Dallas, Texas – Sales Benchmark Index (SBI), a management consultancy specialising in revenue growth, today announced that Nick Hulse has been named Managing Director – Europe. With more than 20 percent of SBI’s revenue coming from Europe, the firm is...
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Marketing Strategy
The CMO’s Guide to International Marketing
The role of marketing in an organization has undergone a monumental shift –with the rise of modern marketing strategies, and the proliferation of advanced marketing technologies, marketing teams are being asked to contribute more and more to the bottom line....
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Go-To-Market Strategy
Create an Inspiring Brand That Tells Your Strategic Story
SBI recently spoke with Michael Speranza, Senior Vice President of Corporate Strategy & Marketing for IPC. Michael recently executed a complex brand assignment within his company to successfully navigate the integration of a major acquisition. Today’s topic is Brand Strategy...
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Sales Strategy
What Are the Keys to Worldwide Sales Training Success?
“This will never work in my region”. Every sales trainer has heard this when conducting an international event.  The trainer can confront this in two ways: 1) Deny any difference in customers. 2) Adapt your material to their region.  Choose...
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